Not like other toxins.
Based in Melbourne, we are an indie advertising agency specialising in creative, brand development, and digital marketing.
Hit the gas.
Poison Gas Co. isn’t a traditional creative agency and definitely not a regular shmegular performance marketing agency. We are the optimal blend of both. We’ve ditched the traditional agency bells and whistles to focus on keeping it simple.
With a background in both creative development and digital marketing, founder Chris Thompson observed creative agencies disregarding measurement and lacking accountability for short term results. The opposite was seen in performance marketing agencies, who would often over-complicate the technical aspect of their campaigns, focusing too much on short term wins over sustainable growth.
By taking only the best ingredients from each agency approach and putting them into a test tube, the founding formula of Poison Gas Co. was concocted.
Don’t take our word for it.
“Poison Gas Co - the supersized Swiss Army knife of modern marketing. A deadly blend of creativity, customer insight and digital expertise - the nitro you need for accelerating brand growth.”
— Martin Matthews
CEO APG & Co
“The Poison Gas Co team were a huge asset to our business and gave us a whole new level of strategic thought around our digital marketing. Being a largely wholesale business we were relatively new to the world of digital. Their strategic thinking helped us define our brand position and improve our digital marketing results exponentially which was seen favourably by our major wholesale customers. We not only saw better sales online but also received larger wholesale orders for the work we had done in brand strategy.”
— Prue Slocombe
General Manager Elwood & Mossimo
“I have had the pleasure of working with Chris on various projects over a number of years. No job too big, no job too small; Chris brings a huge amount of passion, creativity and professionalism to all he does. He brings the ideas but is not above feedback. Chris is a can do guy who has always delivered for me.”
— Caleb Brown
CEO Brand Collective
“Being an investor in multiple startups and running Volley Australia, it's important to find a company that cuts out the bullshit. So many agencies just take, take, take and unless you have the time to drive them, they just keep doing the bare minimum and take your hard earned $$. Chris is simply not that dude. He's direct and black and white which might not always be what you want to hear, but it is. Simple messaging, great skills in branding, colours, fonts and digital expertise. You'd be mad not to take the feedback and give him a listen.”
— John Szwede
General Manager Volley Australia
“I’ve been fortunate enough to work with Chris Thompson for nearly four years. Four years ago, Shoes & Sox had a fledgling digital marketing strategy - we spent a little on own brand and tried out some confused creative across social. Chris helped us develop a strategy and discover opportunities in a hugely meaningful way. Leveraging digital marketing over the past few years has been, by far, our biggest growth driver and Chris helped us to understand which levers to pull and when, particularly during periods of store closures and uncertain trading conditions. I cannot understate the impact an optimally functioning digital marketing program has had to our online business, it has allowed us to reach new and important audiences, learn more about our customer, grow our team, and unlock paid and unpaid advertising channels.
Chris has the rare ability to operate both strategically and practically. He has worked on large-scale campaigns for us and assisted in developing our go to market strategy, as well as sifted through data to find insights and build audiences and ad sets. Chris lives and breathes advertising and will manage your business as if it was his own.”